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25 May 2022

When you start a business, one of the first things you require to do is create an exquisite visual representation that could clearly and distinctly represent it. In other words, you need to have an impressionable logo design that could put across your business as a distinguished entity.

One of the biggest challenges that the marketers across the world are facing in this era of internet, is that they are losing control in keeping their brands as differentiated. The world has shrunk into a global village and no matter how big or small your firm is, over the internet there are hundreds of other businesses competing against yours! Therefore, it has become all the more difficult to create and maintain a unique identity for a business. It is important to have an exquisite logo design as it, a.) Helps you create a memorable first impression b.) Helps you win customers by 'appearing' to be a promising brand c.) Creates a relatively permanent memory of your brand in the minds of your customers.

Any (tangible/intangible) medium, through which your business entity could reach your audience, is a brand contact point. Your company's website, social profiles, emails, business cards, reports, letters etc. - all these are contact logo design.

Thanks to internet and mobile telephony, the number of brand contact points for any business entity is rapidly multiplying. And as the number grows, it's getting difficult for brands to maintain consistency in brand representation across all these points. Therefore, for any business entity, it has become all the more important to have a memorable logo design, that could be placed across all of the touch points, so that a consistent and meaningful brand identity could be maintained through all the channels of communication.

The visual in a logo should be designed to be simple and easy to comprehend. However, interesting logos are those that, while being simple, give out more than one message or a hidden message by the virtue of their designs. One way of creating such visually extraordinary logo designs, is by purposefully using negative space (i.e. the space around and between the subject of an image), to form interesting or artistic shapes that communicate something meaningful, through the design. 'Sparten Golf Club' and 'Yoga Australia' Logos are two designs that beautifully use the negative space concept.



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